Thoughts on Potential Creative Direction & Tone.

I quickly made a procedural 3D phone that is instantly customizable in After Effects. Could be styled closer to the illustration.

Could be a useful tool in pairing app features to video with eery little work to version. This example could show Genius being used to ask, then revealing or pairing with a shot that shows she benefited from the consultation.

A little delight with visual metaphor.

I animated some existing icons to start to feel it out.

Consider Updated Illustration & Lean into it.

Illustration style samples from various other artists.

Hit the Ground Running with Videos with Personality  

More personality, sometimes playful, never wacky.