Blueprint Cologne

A new line of 6 original scents by Dollar Shave Club.
Three light, fresh scents and three warm, rich scents. They’re the perfect variety for every occasion. Whatever your plans, we have a Blueprint. Smell good ā†’ dollarshaveclub.com/our-products/cologne

I shot & edited a video for each of the six scents at our launch event, where various influencers from all corners of the internet came together to have some fun & try out each cologne. These became an important part of the material we used on our Instagram & Youtube around launch.

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