This video for Vancouver City was the last project I was finishing up when I left Blink, before moving to California. It deals with the concept of giving a dollar value to the brand, or perceived value of a the city, based on a report a few years ago.
“Vancouver means different things to different people.
To some, it is a beautiful coastal city. To others, it is home.
One way to better understand our identity is to look at our brand. A city’s brand is the asset that makes up its reputation and image. The City of Vancouver and the Vancouver Economic Commission retained Brand Finance (Canada) Inc. to find out Vancouver’s brand value.”