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Panasonic SD Extreme Challenge!

To show off the capabilities and tolerance of Panasonic’s SD cards we brainstormed a concept of four animated cards weathering the elements. Using Cinema 4D and After Effects, we take the cards on a global adventure as they train for sports glory.
In Japan, the cards start off on the production line – The intensity of it shows that these cards are built tough, from the very strongest materials. The cards emerge from the production line, alive and ready to rock! They train, tackling environmental extremes to show how hardy and capable they are. In an underwater sequence the music takes on a muffled tone to enhance the zen scene.

The cards engage in martial arts, taking blows, and then ending in an epic finishing moment, proving they can “take a punch”. In Beijing they run track under the blazingly hot sun, demonstrating an extreme resilience to heat. They leave a blur behind them as they go, highlighting the speed the cards offer consumers.

Rocketing off into the sky again, they land in Vancouver, shredding powder on the mountains, resistant to the cold temperatures.

One Comment

  • Dear Peter,

    (Apologies in advance, as this is quite long for a comment, but I couldn’t find an email address.) I saw your Animation Insider interview and really enjoyed the clips you attached! I was shocked (no particular pun intended) to realize you utilized B2ST’s Shock as your background music in the demo reel! It’s quite exciting to find another fan in the industry. I also thought you did a wonderful job making the SD cards “charming and entertaining.” I noted you also occasionally utilized voice over actors, as well. As such, I wondered if we could be of service to one another. I am a non-union voice over actress who has a couple of years of experience doing voice overs. I have attended both workshops and extensive private voice coaching lessons. I specialize in Japanese voice overs and can also do an authentic British accent quite convincingly. I also specialize in a young female character voice. My demos can be found at with additional information at An example of a recent job can also be found at

    I would love to have the opportunity to be cast in one of your animated productions or any voice over role where you can utilize my voice over talents. If that’s too much to ask, any associate contact information, feedback, suggestions, or tips would be greatly appreciated as well. I also have the capability to record from home and send either .wav or.mp3 audio files. Please let me know if you require any additional information. Thank you for your time and consideration. I look forward to hearing from you soon.

    Best regards,
    Bethany Rycek
    Voice Over Artist
    Phone – (215)-692-4342

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