Mailchimp // Google Ads, by Giant Ant

By October 9, 2017Inspiration

We had the most fun ever on this fast turn around spot for Mailchimp, introducing their Google Retargeting Ads integration! On what could have been a UI tour, they let us tell the story using Pearl, a short attention spanned feline wandering the internet in search of yarn.

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CREDITS
Client: Mailchimp
Directed by Giant Ant
Producer: Liam Hogan
Creative Direction: Jay Grandin
Script: Jay Grandin & Mailchimp
Storyboard: Rafael Mayani, Jay Grandin
Art Direction & Design: Rafael Mayani
Animation Direction: Henrique Barone
Cel Animation: Henrique Barone, Chris Anderson, Alex Grigg
Cleanup: Chris Anderson, Henrique Barone, Junyi Xiao, Fernanda Ribeiro, Taylor Peters
2D Animation & Compositing: Matt James
Original Music: Sonos Sanctus

Mailchimp // Google Ads by Giant Ant

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