To show off the capabilities and tolerance of Panasonic’s SD cards we brainstormed a concept of four animated cards weathering the elements. Using Cinema 4D and After Effects, we take the cards on a global adventure as they train for sports glory.
In Japan, the cards start off on the production line – The intensity of it shows that these cards are built tough, from the very strongest materials. The cards emerge from the production line, alive and ready to rock! They train, tackling environmental extremes to show how hardy and capable they are. In an underwater sequence the music takes on a muffled tone to enhance the zen scene.
The cards engage in martial arts, taking blows, and then ending in an epic finishing moment, proving they can “take a punch”. In Beijing they run track under the blazingly hot sun, demonstrating an extreme resilience to heat. They leave a blur behind them as they go, highlighting the speed the cards offer consumers.
Rocketing off into the sky again, they land in Vancouver, shredding powder on the mountains, resistant to the cold temperatures.
From a mograph perspective, this was a delight to work on. I spent days trying to balance lighting, luminosity and global illumination settings, and troubleshooting Ambient Occlusion passes, but when it all worked out, it was really nice to see the virtual LED lightbulb really lighting the scene as it does in real life.
Hope you guys like it… I do 🙂
More info on the product here:
Just wrapped up a lovely little piece for Earth Day for our clients, and really happy with the result.
It’s mostly put together in After Effects, with a couple of Cinema4D gems thrown in for good measure.
Hope you guys like it.
Delighted to post my updated reel, reflecting some of the work I’ve done with Blink, since my big move to the United States of Canada!
Enjoy it, share it & gimme the LIKEY McLIKERSONS.
While pondering whether to switch to the new timeline on my Facebook, I started toying around with a PSD. So far i’ve come up with this, and I’d be curious to know what anyone else has done that’s a little interesting…
I’ve set it up at 852 x 313px and it seems to be ok.